Gravity Raises $15 Million to Build the Backbone of India’s $35 Billion Home Interiors Market

From Livspace veterans to a new $15 million bet: Gravity wants to transform how India’s interior industry sources, manages and delivers materials.

India’s home-interiors industry has undergone a major transformation. Professional designers, architects, modular-furniture companies and design-and-build studios now play an increasingly important role in deciding what goes into Indian homes.

But behind the polished designs and finished interiors lies a very different reality: a highly fragmented materials supply chain.

A designer working on a project may have to coordinate with multiple dealers, distributors, manufacturers and category-specific suppliers just to source the materials required for a single project.

Gravity wants to change that.

The Bengaluru-based startup, founded by former Livspace executives Saurabh Jain and Lalit Mittal, has raised $15 million in a combination of equity and debt to build a technology-enabled operating platform for India’s interior materials ecosystem.

The round, announced on September 30, 2026, was co-led by 3one4 Capital and Info Edge Ventures, with participation from Alteria Capital, Genesia Ventures and a group of angel investors. Gravity has not disclosed the exact split between equity and debt.

The bigger story, however, is not simply the size of the funding round.

Gravity is attempting to solve a structural problem in one of India’s largest consumer markets: how interior materials move from suppliers to the professionals who specify and purchase them.

Gravity: A New Startup Built by Former Livspace Leaders

Gravity emerged in 2026 with a founding team that already had significant experience in India’s home-interiors industry.

The company was founded by Saurabh Jain and Lalit Mittal, both former senior executives at Livspace.

Jain previously served as CEO, India at Livspace, while Mittal served as Chief Business Officer, India. Jain was involved in scaling Livspace’s India business to an annualised revenue run rate of around ₹1,500 crore, while Mittal played a role in expanding the business across approximately 30 cities.

Their experience is central to Gravity’s proposition.

Rather than entering the interiors industry as outsiders, the founders are attempting to build a company around problems they encountered while operating within the sector.

In July 2026, reports first emerged that Jain and Mittal had teamed up to launch Gravity. At the time, the startup was operating largely under the radar and was expected to build a full-stack platform focused on solving procurement and supply-chain challenges in the interior industry.

Within less than three months, the company publicly announced its $15 million funding round, giving a clearer picture of its strategy and ambitions.

The $15 Million Funding Round

Gravity’s September funding round represents its first publicly reported institutional financing.

Funding Details

Company: Gravity
Location: Bengaluru, India
Sector: Home interiors / Interior materials / Technology
Funding: $15 million
Type: Equity + Debt
Date announced: September 30, 2026
Lead investors: 3one4 Capital and Info Edge Ventures
Other investors: Alteria Capital, Genesia Ventures and angel investors
Equity-debt split: Not disclosed

The funding is expected to provide Gravity with the capital required to strengthen its technology and distribution infrastructure while expanding its category portfolio.

The company plans to use the capital for:

• Technology development
• Distribution infrastructure
• Key-account management
• Category expansion
• Brand building
• Working capital
• Scaling its operating platform

The funding also gives Gravity the resources to move beyond its initial product categories and establish a wider presence across India’s interior-materials ecosystem.

Why Gravity Exists: India’s Interior Supply Chain Is Still Fragmented

India’s home-interiors market has become more organised on the design and execution side.

Consumers increasingly work with professional designers, architects, modular furniture companies and turnkey interior firms.

However, the materials ecosystem supporting these businesses remains fragmented.

A typical interior project can require products ranging from laminates and boards to hardware, lighting, surfaces, doors, windows and automation systems.

Historically, these categories have often been handled through separate networks of dealers and distributors.

For designers and studios, that can create several operational problems:

Multiple suppliers:
Different materials often come from different vendors.

Limited visibility:
Professionals may not have a consolidated view of product availability and pricing.

Procurement complexity:
Managing multiple orders can consume significant time and manpower.

Delivery challenges:
Different suppliers can have different timelines and fulfilment processes.

Fragmented customer service:
When something goes wrong, professionals may have to coordinate with multiple parties.

Gravity’s thesis is that these inefficiencies create an opportunity for a unified platform.

Gravity’s Full-Stack Approach

Gravity does not position itself simply as another online marketplace for interior products.

Instead, it describes itself as a technology and operating platform for the interior materials ecosystem.

The company is initially bringing specialist businesses in the kitchen and wardrobe segments onto shared infrastructure.

That infrastructure combines:

• Technology
• Distribution
• Procurement
• Key-account management
• Customer service
• Operations

The idea is to preserve the product expertise of specialist businesses while providing them with a common operating backbone.

For customers such as designers, architects, modular showrooms and design-and-build studios, this could mean a more streamlined sourcing experience.

Gravity’s goal is to improve product availability, pricing visibility, service and fulfilment while reducing the complexity involved in managing multiple suppliers.

The Market Opportunity

The opportunity Gravity is targeting is substantial.

According to 3one4 Capital, professional specifiers such as interior architects, design-and-build firms and modular furniture showrooms influence approximately ₹1.5 lakh crore of annual material purchases in India.

The broader Indian home-interiors market is estimated by Gravity and its investors at around ₹3.5 lakh crore, or roughly $35 billion.

This creates an attractive opportunity for a company capable of becoming an operating layer between professional buyers and a fragmented supplier network.

Gravity’s strategy is therefore not based solely on selling a particular interior product.

It is trying to capture value by improving the infrastructure through which thousands of interior projects source materials.

Starting With Kitchens and Wardrobes

Gravity’s initial focus is deliberately narrow.

The company is starting with kitchens and wardrobes, two categories that represent important components of modern residential interiors.

Rather than immediately attempting to cover every interior product, Gravity is building its operating model around specialist businesses in these segments.

According to 3one4 Capital, the initial portfolio of businesses already has a multi-hundred-crore revenue base and is EBITDA positive.

That is notable because it means Gravity is not starting from a traditional zero-revenue startup model.

Instead, it is combining existing specialist businesses with shared infrastructure and technology.

This could give the company a faster path to scale if the model works across additional categories.

What’s Next? Gravity Plans to Expand Beyond Kitchens and Wardrobes

The company’s ambitions extend well beyond its initial focus.

Gravity plans to expand into adjacent interior categories including:

Doors and Windows

The company plans to enter areas such as interior doors, architectural framing and related systems.

Lighting

Future offerings could include architectural lighting, strip lighting and smart lighting solutions.

Wall Surfaces

Gravity plans to explore decorative panels, wall coverings and other surface materials.

Home Automation

The company also intends to expand into technology-enabled home systems.

These categories could allow Gravity to use the same customer relationships and operating infrastructure across a broader portion of an interior project.

That is an important part of its long-term strategy.

Instead of building separate businesses for every category, Gravity wants to create a common infrastructure layer that can support multiple interior-material businesses.

Why Investors Are Paying Attention

Gravity’s investor group includes several well-known names in India’s startup ecosystem.

3one4 Capital and Info Edge Ventures co-led the round, while Alteria Capital, Genesia Ventures and angel investors also participated.

For investors, the opportunity combines several attractive characteristics.

1. Large Market

India’s interior market represents a large and growing spending category.

2. Fragmented Supply Chain

Fragmentation creates inefficiency, but it also creates an opportunity for consolidation.

3. Technology Adoption

Technology can potentially improve procurement, inventory visibility, fulfilment and customer management.

4. Experienced Founders

Jain and Mittal have direct experience scaling a major Indian home-interiors business.

5. Category Expansion

If Gravity successfully establishes itself in kitchens and wardrobes, the same infrastructure could potentially be extended to several adjacent categories.

A Different Bet on India’s Interior-Tech Market

Gravity’s strategy is particularly interesting because it is not trying to replicate the traditional interior-design marketplace model.

Its focus is the layer behind the interior project.

A consumer may see a beautifully designed kitchen, wardrobe or living room.

But behind that final product is a complicated chain involving manufacturers, distributors, dealers, designers, architects, installers and logistics providers.

Gravity is attempting to make that chain more integrated.

Its proposition can be summed up simply:

Instead of making professionals manage dozens of fragmented material suppliers, build an operating platform that makes the entire sourcing process easier.

If successful, Gravity could become an important infrastructure company in India’s interior ecosystem rather than simply another home-interiors brand.

The Road Ahead

The $15 million funding round gives Gravity significant financial backing at an early stage.

The immediate priorities are clear: strengthen technology, expand distribution, improve key-account capabilities, build its brand and enter additional material categories.

But the bigger challenge will be execution.

Gravity will need to demonstrate that its shared infrastructure can work across different product categories, supplier relationships and customer requirements.

It will also need to maintain strong service levels as it expands geographically and operationally.

The company has an ambitious target: to build a technology-enabled backbone for a large portion of India’s interior materials ecosystem.

Final Takeaway

Gravity’s $15 million funding round could mark the beginning of a new chapter for India’s interior-materials industry.

The startup is entering a market where consumer-facing interior design has become increasingly organised, while the supply chain underneath remains fragmented.

With former Livspace leaders Saurabh Jain and Lalit Mittal at the helm, Gravity is taking a different approach—building shared technology, distribution, procurement and operating infrastructure for the businesses that actually specify and source interior materials.

Its initial focus on kitchens and wardrobes gives the company a starting point. Its planned expansion into doors, windows, lighting, wall surfaces and home automation provides a much larger long-term opportunity.

The real question is no longer whether India’s interior industry needs greater organisation.

It is whether Gravity can become the company that provides it.