June 11, 2024

Maino.ai Secures $1.8M in Funding Led by India Quotient Advisers LLP

Maino.ai team celebrating successful funding round of $1.8 million led by India Quotient Advisers LLP

Digital marketing automation startup Maino.ai has successfully raised $1.8 million (approximately Rs 15 crore) in a recent funding round, spearheaded by India Quotient Advisers LLP.

Key Investors and Funding Impact

The funding round saw active participation from angel investors such as Karan Bedi and Janhavi Parikh, along with other prominent backers. This significant capital injection is set to propel Maino.ai’s growth and expansion initiatives.

Strengthening Teams and Expanding Reach

With the new funds, Maino.ai plans to enhance its workforce, focusing on technology, product development, design, and strategic roles. The startup is keen on recruiting additional talent to fortify these crucial areas. Furthermore, Maino.ai aims to broaden its geographical reach, thereby increasing its influence and presence in the digital marketing arena.

About Maino.ai

Founded in 2022 by IIT alumni Abhijeet Kunwar, Rishabh Kumar, and Vikas Keshri, Maino.ai is a pioneering digital marketing technology startup. The company utilizes artificial intelligence (AI) and machine learning (ML) to develop a comprehensive, automated marketing technology (martech) platform. This platform is designed to address all aspects of an organization’s marketing needs, enhancing operational efficiency and maximizing return on investment (ROI).

Market Traction and Future Prospects

Maino.ai has garnered substantial interest from brands across various industries, including media tech, direct-to-consumer (D2C) brands, hospitality, and edtech. The startup reports notable improvements in efficiency and scalability for its clients, indicating a promising trajectory in the martech industry.

Insights from India Quotient

Gagan Goyal, a partner at India Quotient, highlighted the vast market potential for Maino.ai’s innovative technology. He remarked, “Current marketing operations and optimizations are still heavily dependent on manual processes, which limit growth, scalability, and ROI. The challenges are significant, presenting a considerable total addressable market (TAM).” This perspective underscores the transformative opportunities that Maino.ai’s automated solutions can unlock in the digital marketing sector.

Conclusion

Maino.ai’s recent funding success marks a pivotal step in its mission to revolutionize digital marketing through advanced AI and ML technologies. With robust financial backing and a clear expansion strategy, Maino.ai is poised to make a significant impact in the martech landscape.

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