Clueso Raises $10 Million to Revolutionize Business Video Creation with Agentic AI

Backed by Dharana Capital, the Indian-founded AI startup is transforming how enterprises create, edit, and maintain professional videos, bringing intelligent automation to an industry traditionally dependent on time-consuming manual production.

What if a professional business video that once required two weeks of production could be created in just minutes—with artificial intelligence handling everything from recording and scripting to editing and voiceovers?

For businesses worldwide, video has become an essential communication tool. Whether introducing a new product, training employees, educating customers, or demonstrating software features, organizations increasingly depend on video to communicate information effectively.

However, creating professional videos has traditionally required specialized production teams, expensive software, extensive editing, and significant time investments.

That is precisely the challenge Clueso, an Indian-founded artificial intelligence startup, is determined to solve.

On October 13, 2026, Clueso announced that it had secured $10 million in Series A funding, marking a major milestone in its journey to transform enterprise video production through agentic artificial intelligence.

Founded by three IIT Madras alumni, Clueso has developed an AI-powered platform that automates video creation, editing, and maintenance, enabling businesses to produce professional content without traditional production complexities.

With more than 1,000 companies already using its technology, Clueso is emerging as a promising player in the rapidly expanding enterprise AI market.

The latest investment signals growing confidence in a future where AI agents do more than assist with content creation—they independently manage complex production workflows.

Clueso Secures $10 Million in Series A Funding Led by Dharana Capital

Clueso’s latest funding round was led by Dharana Capital, with participation from new investors Founders Future and Neotribe Ventures.

Existing investors Y Combinator and f7 Ventures also participated, demonstrating continued support for the startup’s long-term vision.

The Series A investment brings Clueso’s total funding to $12 million.

According to the company’s announcement, more than 80% of the new funding came from existing investors, reflecting strong investor confidence in its business model and growth potential.

Clueso Funding Overview

Category	Details
Company Name	Clueso
Founded	2023
Founders	Akash Anand, Prajwal Prakash, Neel Balar
Industry	Artificial Intelligence / SaaS / Video Automation
Headquarters	San Francisco, USA, with operations in Bengaluru, India
Latest Funding	$10 Million
Funding Round	Series A
Funding Announcement	October 13, 2026
Lead Investor	Dharana Capital
New Investors	Founders Future, Neotribe Ventures
Existing Investors	Y Combinator, f7 Ventures
Total Funding	$12 Million
Customer Base	1,000+ Companies
Official Website	Clueso.io

The investment will primarily support Clueso’s enterprise expansion, development of advanced AI agents, and enhancement of its video editing capabilities.

As organizations increasingly prioritize productivity and automation, Clueso aims to position itself as a comprehensive AI-powered video production platform for businesses worldwide.

The Founders Behind Clueso: From a Production Challenge to a Global AI Startup

Clueso was founded in 2023 by Akash Anand, Prajwal Prakash, and Neel Balar, three IIT Madras alumni who recognized an opportunity to simplify business video production.

The inspiration came from challenges the founders experienced while developing their previous venture, Desklamp, a collaborative note-taking platform.

Creating professional marketing and product demonstration videos was far more complicated than expected.

The process required studio bookings, screen recordings, voiceovers, animation, and extensive manual editing.

According to co-founder and CEO Akash Anand, producing a single video could take approximately two weeks, while external production agencies quoted prices reaching $6,000 per video.

For an early-stage startup, such expenses were difficult to justify.

The founders realized that this challenge was not unique to their business.

Software companies, educational institutions, marketing teams, and enterprises frequently needed professional videos but lacked the resources to produce them efficiently.

As generative AI technology advanced, the founders identified an opportunity to automate several stages of production.

Their vision was to create a platform where businesses could transform basic inputs into polished videos without requiring extensive technical expertise.

That vision eventually became Clueso.

What started as a solution for creating product tutorials has evolved into a broader platform designed to support marketing, sales, customer education, employee training, and internal communications.

How Clueso Is Transforming Business Video Creation with Agentic AI

Unlike traditional video editing platforms, Clueso uses agentic artificial intelligence to automate multiple stages of the video production process.

Agentic AI refers to systems capable of executing connected tasks toward a defined objective rather than simply responding to individual commands.

Clueso applies this technology to business video creation.

Its AI agents can understand software products, capture workflows, generate scripts, produce voiceovers, apply branding, edit footage, and help maintain videos as business processes change.

Automated Video Creation

Businesses can begin with a simple screen recording, presentation, document, or text prompt.

Clueso transforms these inputs into structured videos with professional narration, captions, transitions, and visual enhancements.

This eliminates much of the manual effort traditionally associated with video production.

AI Agents That Understand Software Workflows

One of Clueso’s distinguishing capabilities is its ability to use AI agents to navigate software applications and capture product workflows.

Instead of requiring employees to manually demonstrate every feature, the platform can help generate tutorials based on actual product interactions.

This capability is particularly valuable for software companies that regularly release new features and updates.

Intelligent Editing and Voiceovers

Clueso automates tasks such as scriptwriting, narration, visual transitions, motion graphics, and caption generation.

Users retain the ability to review and customize the final output.

The platform aims to reduce repetitive editing work while allowing teams to maintain creative control.

Automatically Updating Existing Videos

Business videos often become outdated when software interfaces, internal processes, or product features change.

Clueso addresses this challenge by developing AI agents capable of identifying relevant changes and helping update existing content.

This approach could significantly reduce the time organizations spend maintaining large libraries of training and educational videos.

Consistent Branding Across Teams

Clueso also provides tools that help organizations maintain consistent messaging, visual identity, and presentation standards.

Its customizable brand instructions, known as Clueprints, allow AI agents to use relevant product information and branding guidelines when producing content.

This makes the platform useful for enterprises where multiple departments create videos independently.

Together, these capabilities move Clueso beyond conventional video editing software toward an integrated enterprise video automation system.

August 2026: Clueso Introduces Video Skills for AI Agents

One of Clueso’s notable developments during the past three months came on August 17, 2026, when the company introduced video skills designed for AI agents.

The initiative focused on enabling AI assistants to perform video-related tasks as part of broader business workflows.

Traditionally, creating a video required users to switch between recording applications, editing software, document repositories, and publishing platforms.

Clueso’s approach aims to simplify these interactions by allowing AI agents to access video creation and editing capabilities more directly.

The development reflects a broader shift in enterprise AI adoption.

Organizations are increasingly interested in systems that can execute workflows rather than merely generate text or answer questions.

For Clueso, integrating video production into AI-driven workflows creates opportunities beyond standalone editing.

Product teams could generate release videos, customer education departments could create tutorials, and training teams could produce instructional materials through AI-assisted processes.

The company’s focus on agent interoperability also supports its ambition to make video production part of an organization’s existing technology infrastructure.

This development helped establish the foundation for the broader agentic video strategy highlighted in its October funding announcement.

September 2026: Strengthening Automated Documentation and Content Maintenance

During September 2026, Clueso continued highlighting the role of artificial intelligence in maintaining business knowledge and documentation.

On September 2, the company published insights into automatically updating help center articles.

The discussion addressed a common challenge for software businesses: customer documentation often becomes outdated as products evolve.

Outdated documentation can create confusion, increase support requests, and reduce the effectiveness of self-service customer assistance.

Clueso’s broader technology strategy connects video creation with documentation workflows, enabling organizations to develop more consistent educational resources.

On September 11, the company also explored how AI can support the creation and maintenance of standard operating procedures.

These developments reflect Clueso’s growing emphasis on content maintenance rather than content creation alone.

For enterprises, the challenge is not simply producing a training video or instructional guide.

It is ensuring that information remains accurate as products, processes, and organizational requirements change.

By addressing this ongoing maintenance problem, Clueso is targeting a potentially valuable area of enterprise automation.

October 2026: Clueso Expands Its Vision Beyond Traditional Video Editing

The October 13 funding announcement represents the culmination of Clueso’s recent efforts to establish itself as an agentic video platform.

The company is moving toward a model in which AI agents can understand business context and manage increasingly complex production tasks.

Instead of creating videos as isolated files, Clueso envisions content that can evolve alongside the products and processes it explains.

This represents a meaningful shift in enterprise content management.

For example, when a software company changes its user interface, traditional video production workflows may require teams to recreate several tutorials.

Clueso aims to reduce that burden by helping organizations identify affected content and update it more efficiently.

The company is also exploring opportunities to extend its technology into interactive product demonstrations and documentation creation.

According to October reporting, Clueso plans to expand its workforce from approximately 35 employees to 50 by the end of 2026.

These developments indicate that the company is investing in both technological innovation and operational expansion.

More Than 1,000 Companies Are Using Clueso

Clueso’s growing customer base provides evidence of demand for automated enterprise video production.

According to the company’s October 2026 announcement, more than 1,000 organizations use its platform for marketing, customer education, onboarding, employee training, and sales enablement.

Its reported customers include:

• Atlassian
• Zendesk
• Gainsight
• GlobalPartners
• Seismic
• Ironclad

These organizations operate in industries where accurate and engaging educational content is essential.

Clueso reports that some teams using its platform have achieved productivity improvements exceeding five times their previous output and reduced video production costs by as much as 80%.

These results are based on company-reported customer experiences and should not be interpreted as guaranteed outcomes for every organization.

Nevertheless, the figures illustrate the potential benefits of automating repetitive production tasks.

Zendesk, for example, has highlighted how Clueso helps its teams transform product knowledge into professional educational content while reducing manual effort.

Atlassian has also described improvements in its ability to create and maintain learning videos at scale.

For Clueso, enterprise customer adoption provides an important foundation for future growth.

As businesses increasingly evaluate AI tools based on measurable productivity improvements, customer results could play a significant role in attracting additional enterprise clients.

How Clueso Plans to Utilize Its $10 Million Funding

The new investment will support several strategic priorities as Clueso enters its next growth phase.

1. Expanding Enterprise Adoption

Clueso plans to strengthen its go-to-market operations and reach more organizations seeking AI-powered video automation.

This includes expanding relationships with enterprise customers and increasing adoption across different business departments.

2. Advancing Agentic AI Technology

The company intends to deepen its agentic AI capabilities, enabling its platform to manage more complex video creation and maintenance workflows.

Greater automation could reduce the need for manual intervention while improving production efficiency.

3. Enhancing Video Editing Capabilities

Clueso will continue developing editing features that provide businesses with greater flexibility, customization, and control.

The objective is to combine automated production with professional-quality output.

4. Expanding Into New Content Formats

The company is exploring opportunities in interactive product demonstrations and documentation creation.

These capabilities could allow Clueso to address a broader range of enterprise communication needs.

5. Strengthening Its Team

Clueso’s reported hiring plans indicate a focus on expanding the talent required to support product development and enterprise growth.

Together, these initiatives could help Clueso transition from a specialized video creation platform into a broader AI-powered enterprise content solution.

The Growing Market Opportunity for AI-Powered Video Production

Clueso’s funding arrives at a time when artificial intelligence is reshaping the global content creation industry.

Businesses increasingly need professional videos for product demonstrations, customer onboarding, employee education, marketing campaigns, and internal communications.

However, traditional production methods often struggle to meet growing content demands.

According to market research cited in recent industry coverage, the global AI video generator market was valued at approximately $788.5 million in 2025.

The market is projected to expand significantly over the coming years, potentially reaching approximately $3.44 billion by 2033.

This growth reflects increasing interest in automated content creation across consumer and enterprise applications.

Clueso is targeting the enterprise segment, where video production requires more than visual quality.

Organizations also need accurate product information, consistent branding, secure workflows, and content that remains current.

By combining AI agents with business-specific knowledge, Clueso aims to differentiate itself from traditional video editing applications and general-purpose generative AI tools.

However, competition remains significant.

Established platforms such as Adobe and Canva, alongside AI-focused companies including Synthesia and Guidde, are investing in automated video production.

Clueso’s long-term success will depend on its ability to deliver reliable automation, maintain enterprise customer satisfaction, and demonstrate a clear return on investment.

What Clueso’s Success Means for India’s AI Startup Ecosystem

Clueso’s latest funding milestone highlights the growing influence of Indian-founded technology startups in global artificial intelligence markets.

Founded by IIT Madras alumni and operating across India and the United States, Clueso represents a generation of startups developing enterprise software for international customers.

Its growth reflects an important shift in India’s startup ecosystem.

Entrepreneurs are increasingly building specialized AI platforms that address specific business challenges rather than focusing solely on broad consumer applications.

Areas such as cybersecurity, software development, enterprise automation, customer support, and content management are attracting growing attention.

Clueso’s approach demonstrates how AI can be applied to a clearly defined operational problem: making professional business video production faster, more accessible, and easier to maintain.

The participation of global venture capital investors also underscores the international commercial potential of AI startups founded by Indian entrepreneurs.

For India’s technology ecosystem, companies such as Clueso illustrate the opportunity to build globally competitive software products through specialized engineering expertise and enterprise-focused innovation.

The Road Ahead: Can Clueso Become a Leader in Enterprise Video Automation?

Clueso has established a foundation through its technology, customer adoption, and latest funding round.

However, the company’s next stage will be shaped by its ability to convert technological innovation into sustainable business growth.

Enterprise customers increasingly expect AI solutions to deliver consistent quality, security, reliability, and measurable operational improvements.

Clueso will need to continue refining its agentic AI technology while expanding integrations and supporting increasingly complex business requirements.

The company’s emphasis on maintaining videos as products and processes change could become an important competitive advantage.

As software development accelerates, organizations may need to update educational and training content more frequently.

Clueso’s vision of continuously maintained video resources addresses this emerging requirement.

Its long-term ambition is to enable AI agents to handle much of the technical production process while employees retain control over creative decisions and communication strategy.

If the company successfully executes this vision, it could help redefine how businesses create, manage, and distribute video content.

Conclusion: Clueso Is Turning Video Production Into an Intelligent Business Workflow

Clueso’s $10 million Series A funding is more than an investment in video technology—it represents growing confidence in the future of agentic enterprise automation.

Founded in 2023 by Akash Anand, Prajwal Prakash, and Neel Balar, the startup has evolved from solving a common video production challenge into building an AI-powered platform used by more than 1,000 companies.

Its technology combines automated recording, scriptwriting, voiceovers, editing, branding, and content maintenance to address the growing demand for professional business videos.

Recent developments in AI agent capabilities and automated documentation demonstrate that Clueso’s ambitions extend beyond traditional video creation.

With $12 million in total funding, support from prominent investors, and an expanding enterprise customer base, the company is preparing for its next phase of growth.

While competition in AI-powered content creation continues to intensify, Clueso’s focus on enterprise workflows and continuously updated content offers a differentiated approach.

The future of business video production may no longer depend on how many hours teams spend editing footage, but on how intelligently AI agents can transform business knowledge into engaging, accurate, and continuously updated content.

And with its latest funding milestone, Clueso is positioning itself to help lead that transformation.