Rewriting Women’s Health Routines: How PeeSafe’s Growth and Funding Are Shaping Daily Wellness
Rewriting Women’s Health Routines: How PeeSafe’s Growth and Funding Are Shaping Daily Wellness
In the world of personal care and women’s health, change often starts with a simple unmet need. For PeeSafe, that change began with a practical problem — the lack of reliable hygiene solutions in public restrooms — and has grown into a broader mission to support women’s everyday wellness. Today, the brand’s evolution reflects a larger shift in how women approach health routines, habits, and self-care decisions.
PeeSafe’s recent success, capped by a significant Series C funding round, highlights how this category has matured into a robust business with real impact — combining product innovation, consumer trust, and strategic growth.
A Strategic Inflection Point: Series C Funding and Market ConfidenceIn January 2026, PeeSafe secured $32 million in Series C funding, led by global healthcare-focused investor OrbiMed Asia Partners. This round included both primary capital — new funds going into the business — and secondary share sales that allowed early investors to partially exit, signaling confidence in the brand’s momentum and long-term vision.
OrbiMed, a private equity firm with an extensive global track record in healthcare investments, brings not only capital but strategic expertise. Representatives from OrbiMed, including Dr. Sunny Sharma and Sumona Chakraborty, are joining PeeSafe’s board — an added vote of confidence in the company’s trajectory.This capital infusion positions PeeSafe to expand its offline retail footprint, deepen penetration through quick commerce and online marketplaces, and strengthen brand-led marketing efforts that bring women’s health conversations into the mainstream.
From Humble Beginnings to Market LeadershipFounded in 2017 by Vikas Bagaria and Rithish Kumar, PeeSafe started with one product — a toilet seat sanitiser — but today stands as a comprehensive personal hygiene and wellness brand. Its portfolio now includes products across:
- Toilet and public restroom hygiene
- Feminine and intimate care
- Personal care and grooming
- Wellness solutions for everyday use
This breadth reflects a deep understanding of women’s daily needs — from the basics of hygiene to products that support confidence and comfort across life stages.The brand’s reach is impressive. PeeSafe products are present in over 50,000 offline retail outlets across more than 100 Indian cities, and the company’s footprint now extends internationally to 23 countries. This omnichannel presence — both physical and digital — ensures that women can access solutions wherever they are most needed.
Revenue Growth and Financial PerformancePeeSafe’s financial story is notable not just for growth but for sustainability. The company has reported an annualised net revenue run rate exceeding ₹150 crore, while also maintaining profitability — a rare achievement in India’s consumer startup ecosystem where many brands struggle to balance expansion with operational discipline.
Recent performance also shows momentum in year-on-year growth. In FY25, the company recorded a 46% increase in revenue from operations compared to the previous fiscal year, alongside significant improvements in cost management.These results speak to strategic execution — not just growth for its own sake, but disciplined scaling across channels and product lines that resonate with consumers.
Rethinking Women’s Health Routines in Everyday LifeWhile funding and strategy matter, the heart of PeeSafe’s impact lies in how its products integrate into women’s daily routines. Personal care is deeply personal, and routines form the foundation of long-term health and confidence. Several patterns have emerged from how women adopt and use these solutions:1. Normalising Conversations Around HygieneFor many women, daily hygiene is not just about cleanliness but about confidence. Products that address sensitive areas — whether public restrooms, menstrual cycles, or intimate comfort — help shift conversations from taboo to accepted practice. Routine use of hygienic products reduces anxiety and supports women in environments that were once uncomfortable or uncertain.2. Convenience Meets PreparednessModern life demands mobility. Whether commuting, at work, travelling, or running errands, women want solutions that fit seamlessly into their day. Quick access to hygienic essentials — whether through retail outlets or quick commerce delivery — makes routine application practical rather than aspirational.3. Integrating Wellness Into Everyday HabitsHygiene products today are not just functional; they tie into broader wellness goals. For many women, selecting safe, tested, and accessible products is part of a wider shift toward intentional self-care. From daily hygiene sprays to intimate care products that support menstrual health, these routines reflect a proactive mindset.
Impact Beyond Products: Social and Cultural InfluencePeeSafe’s role has also extended into larger public conversations. Beyond commerce, the brand has engaged in partnerships and campaigns that elevate women’s health in public discourse. For example, initiatives that bring biodegradable hygiene supplies to major sporting events help normalize menstrual care and sustainability in settings where they were rarely discussed before.
This blend of product relevance and social engagement reinforces the idea that routine health habits are shaped not just by need, but by visibility and acceptance.
Why This Matters for Women TodayThe evolution of women’s health routines reflects broader societal shifts:
Revenue Growth and Financial PerformancePeeSafe’s financial story is notable not just for growth but for sustainability. The company has reported an annualised net revenue run rate exceeding ₹150 crore, while also maintaining profitability — a rare achievement in India’s consumer startup ecosystem where many brands struggle to balance expansion with operational discipline.
Recent performance also shows momentum in year-on-year growth. In FY25, the company recorded a 46% increase in revenue from operations compared to the previous fiscal year, alongside significant improvements in cost management.These results speak to strategic execution — not just growth for its own sake, but disciplined scaling across channels and product lines that resonate with consumers.
Rethinking Women’s Health Routines in Everyday LifeWhile funding and strategy matter, the heart of PeeSafe’s impact lies in how its products integrate into women’s daily routines. Personal care is deeply personal, and routines form the foundation of long-term health and confidence. Several patterns have emerged from how women adopt and use these solutions:1. Normalising Conversations Around HygieneFor many women, daily hygiene is not just about cleanliness but about confidence. Products that address sensitive areas — whether public restrooms, menstrual cycles, or intimate comfort — help shift conversations from taboo to accepted practice. Routine use of hygienic products reduces anxiety and supports women in environments that were once uncomfortable or uncertain.2. Convenience Meets PreparednessModern life demands mobility. Whether commuting, at work, travelling, or running errands, women want solutions that fit seamlessly into their day. Quick access to hygienic essentials — whether through retail outlets or quick commerce delivery — makes routine application practical rather than aspirational.3. Integrating Wellness Into Everyday HabitsHygiene products today are not just functional; they tie into broader wellness goals. For many women, selecting safe, tested, and accessible products is part of a wider shift toward intentional self-care. From daily hygiene sprays to intimate care products that support menstrual health, these routines reflect a proactive mindset.
Impact Beyond Products: Social and Cultural InfluencePeeSafe’s role has also extended into larger public conversations. Beyond commerce, the brand has engaged in partnerships and campaigns that elevate women’s health in public discourse. For example, initiatives that bring biodegradable hygiene supplies to major sporting events help normalize menstrual care and sustainability in settings where they were rarely discussed before.
This blend of product relevance and social engagement reinforces the idea that routine health habits are shaped not just by need, but by visibility and acceptance.
Why This Matters for Women TodayThe evolution of women’s health routines reflects broader societal shifts:
- Awareness: Women are more informed about their bodies, hygiene needs, and choices.
- Access: Products are increasingly available through multiple channels, reducing barriers.
- Acceptance: Conversations around intimate care and hygiene are less restricted by stigma.
PeeSafe’s journey — from a single product addressing a practical gap to a brand backed by significant institutional funding — mirrors this shift. Women’s health routines are no longer sidelined; they are central to wellness conversations that influence purchasing, preference, and daily decisions.As the brand enters its next phase of growth, the focus on practical daily habits — backed by strategic expansion and strong financial performance — positions it to continue shaping how women manage health, hygiene, and confidence in real life.
