PowerUp Money: Transforming Wealth Management in India with $12M Series A Funding

In the rapidly evolving Indian wealthtech landscape, one startup is taking a bold step to democratize high‑quality investment advice for everyday investors. PowerUp Money, a Bengaluru‑based wealth technology platform, has secured $12 million in Series A funding led by Peak XV Partners, with strong participation from existing marquee investors including Accel, Blume Ventures, and Kae Capital.

This funding arrives just six months after a $7.1 million seed round, bringing the company’s total funding to approximately $19 million since its inception in 2024 — showcasing sustained investor confidence in its mission and business model.

A Clear Vision: Make Investment Advice Accessible

PowerUp Money was founded by Prateek Jindal in 2024 with a simple yet powerful vision: to make unbiased, research-led mutual fund advisory accessible to millions of Indian investors who traditionally lacked reliable guidance.

Unlike conventional wealth managers that charge high fees or take commissions from product sellers, PowerUp Money operates as a SEBI‑registered Registered Investment Advisor (RIA), providing zero‑commission advice that aligns with investors’ long‑term wealth creation goals.

At a time when India’s mutual fund ecosystem is thriving — with record SIP inflows and growing retail participation — advisory services remain a critical missing layer in the investor journey. PowerUp Money is stepping into this gap with a tech‑driven, research‑first approach that aims to empower users with clarity, data‑backed insights, and personalized recommendations.

Strong Funding Momentum and Investor Backing

The recent $12 million Series A round, led by Peak XV Partners, underscores growing investor belief in the company’s strategy and its traction in the market.

According to reports:

• Peak XV Partners contributed roughly $7 million, taking the lead in this round.

• Existing investors — Accel, Blume Ventures, and Kae Capital — added about $5 million, doubling down on their earlier commitments.

This is PowerUp Money’s second institutional raise, following its $7.1 million seed round in June 2025 — a milestone that officially marked its spin‑off from the fintech platform Uni Cards and laid the foundation for accelerated product development and user growth.

The fresh capital will be strategically deployed to:

• Strengthen research and advisory teams

• Scale the subscription product PowerUp Elite

• Launch a new managed advisory service called PowerUp Infinite

• Invest in investor education and financial literacy initiatives

Product Suite: From Free Tools to Premium Advisory

PowerUp Money’s offerings span a range of capabilities designed to meet investors at different stages of their wealth building journey:

PowerUp Core (Free)

At its foundation is a free portfolio assessment tool that enables users to:

• Review existing mutual fund portfolios

• Track performance and health

• Compare funds against key benchmarks

• Receive monthly alerts and performance insights

This empowers even novice investors to understand the nuances of their holdings and make informed decisions without initial cost.

PowerUp Elite (Subscription)

The premium subscription — PowerUp Elite — is priced affordably (around ₹999/year) and offers:

• Personalized fund selection and portfolio reviews

• Recommendations on rebalancing and asset allocation

• Research‑based insights typically available only through high‑cost advisory services

Industry analysis highlights that Elite is positioned at a fraction of the cost of traditional advisory services — often priced at 10× or more — making institutional‑grade insights accessible to a far broader base of investors.

PowerUp Infinite (Planned)

With the Series A funding, PowerUp Money is poised to launch PowerUp Infinite — a fully managed advisory offering that will provide dedicated one‑to‑one advisory, goal‑based planning, and personalized portfolio strategies tailored to each investor’s financial aspirations.

Together, these products form a comprehensive advisory stack — appealing both to DIY investors and those seeking high‑touch guidance.

Impressive Early Traction

Since launch, PowerUp Money has attracted significant user engagement:

• Over 500,000 users onboarded

• ₹12,500 crore+ (~$1.5 billion) assets under advisory from paid subscribers

• 25,000+ paid subscribers for PowerUp Elite

These figures highlight a strong demand for transparent, research‑based advice among India’s growing middle and affluent investor segments.

Founder Prateek Jindal has reiterated ambitious targets, aiming to onboard 10 million users and one million paid subscribers within three years — a bold vision that aligns with the growth of India’s mutual fund investor base, which is forecast to expand significantly in the coming decade.

Bridging a Critical Advisory Gap

One of PowerUp Money’s core differentiators is its reliance on in‑house research and algorithmic insights. Drawing on over 20 years of historical data, the platform simplifies fund evaluation by categorizing mutual funds into intuitive performance buckets (e.g., in‑form, on‑track, off‑track) and offering actionable portfolio guidance.

In a market where traditional advisory remains expensive and often inaccessible, PowerUp Money’s model champions transparency, unbiased recommendations, and user empowerment — addressing a key pain point among retail investors who may otherwise rely on hearsay or incomplete guidance.

The Road Ahead: Scaling with Purpose

As PowerUp Money embarks on its next chapter with fresh funding and product expansion, its impact on India’s wealthtech ecosystem could be far‑reaching. By combining technology, research, and cost‑effective advisory, the company is poised to elevate financial decision‑making for millions of investors.

In an environment where digital adoption and financial awareness continue to rise, PowerUp Money’s mission — to make professional investment advice truly accessible — resonates deeply with a new generation of retail investors seeking clarity, confidence, and long‑term financial success.