AssetPlus’s ₹175 Crore Boost: How a Wealthtech Innovator Is Scaling Human-Led Investment Advisory for India’s Next Wave of Retail Investors

In a market redefining financial inclusion and advisory, AssetPlus secures major capital to transform how mutual fund distributors and retail investors manage wealth.

AssetPlus, one of India’s leading wealthtech platforms, has crossed a significant milestone with a ₹175 crore (~$19.5 million) funding round led by Nexus Venture Partners, alongside participation from Eight Roads Ventures, Rainmatter Fund and other strategic backers. This fresh capital—announced in January 2026—comes at a time when India’s wealth management landscape is evolving quickly, driven by wider retail participation, product complexity, and renewed interest in advised investment models.

 Series B1 Funding: ₹175 Crore to Elevate Wealth Management

On January 19, 2026, AssetPlus confirmed that it had raised ₹175 crore in a funding round led by Nexus Venture Partners, with existing investors Eight Roads Ventures and Rainmatter Fund also reinforcing their support in the business. Founders Vishranth Suresh (CEO) and Awanish Raj (CTO) said the capital will be used to deepen the company’s technology stack and broaden its product offerings to better serve distributors and investors nationwide.

Post-funding valuation: According to several market reports, AssetPlus is now valued at approximately ₹850 crore (~$94 million) following the round—a meaningful benchmark in India’s wealthtech space.

 Strategic Uses of the Capital

• Technology enhancements: Strengthening digital workflows, onboarding, analytics, and compliance tools for mutual fund distributors (MFDs).

• Product expansion: Introducing Portfolio Management Services (PMS) and global investing options via GIFT City within the next six months.

• AI-led workflows: Exploring artificial intelligence across customer engagement, risk assessment, and advisor tools.

Nexus Venture Partners highlighted that AssetPlus is building long-term infrastructure for assisted wealth management—a blend of technology and human advice deemed essential for India’s financial future.

 What AssetPlus Does: Bridging Tech and Human Advisory

Founded in 2016 by Vishranth Suresh and Awanish Raj, AssetPlus started as a digital platform to empower Mutual Fund Distributors (MFDs) and financial advisors with seamless, tech-enabled capabilities. Its philosophy is that technology should enhance, not replace, human advice—especially critical in a market where many retail investors still seek guidance for complex financial decisions.

 Core Platform Capabilities

• Distributor-centric workflows: Digital onboarding, transaction processing, compliance tracking, reporting, and portfolio servicing for MFDs.

• Integrated product suite: Mutual funds remain the core offering, but AssetPlus has expanded to include insurance products (term and health), fixed deposits, and retirement-focused solutions.

• SIP management: The platform supports a monthly SIP book exceeding ₹100 crore, helping investors automate disciplined investing.

• Digital and AI enhancements: The company is experimenting with AI-guided tools designed to assist MFDs—not replace them—for better client engagement and risk profiling.

This combination of digital scale and advisor support positions AssetPlus uniquely among direct-to-consumer fintech platforms that largely focus on DIY investing.

 Scale and Market Traction: A Distributor Network in Motion

AssetPlus operates primarily as a B2B2C platform—serving MFDs who in turn serve retail investors across India. It currently partners with over 18,000 mutual fund distributors (MFDs) who collectively manage more than ₹7,250 crore in assets under management (AUM).

The platform serves more than 1.5 lakh retail investors with portfolio sizes typically ranging from ₹5 lakh to ₹2 crore, and average monthly SIP contributions between ₹10,000 and ₹12,000.

This reach into both distributors and individual investors reflects a broader trend in the Indian wealth ecosystem: many retail participants still prefer advised investing over pure do-it-yourself models—especially when navigating market volatility and diversified instrument choices.

 Background Growth Moves: UPI AutoPay and ONDC Integration

In 2025, AssetPlus made notable product enhancements that laid strong groundwork for its current growth trajectory:

• UPI AutoPay for SIPs: In August 2025, the startup introduced UPI AutoPay for Systematic Investment Plans (SIPs) by integrating with the BSE, making recurring investments faster and more effective than traditional net-banking mandate processes.

• ONDC Mutual Fund App Availability: AssetPlus became one of the first mutual fund investment platforms integrated with the Open Network for Digital Commerce (ONDC), enabling broader access to investment products via Google and Apple app stores and driving financial inclusion.

These innovations show a sustained commitment to lowering barriers to investment and improving customer convenience—key factors in retail adoption.

 Financial Snapshot and Profitability Path

According to recent data intelligence and reporting, AssetPlus reported revenue of around ₹33.9 crore with a net loss of ₹21 crore for the fiscal year that ended March 2025, reflecting investment in technology and market expansion. Management has projected a path to profitability within the next two years as scale and product diversity increase.

 Why the Assisted Advisory Model Matters

AssetPlus’s success underscores a major insight about India’s wealthtech evolution: technology alone is not enough for all investors. While automated, robo-style investing can attract tech-savvy users, many retail investors—especially first-timers—still value human advice, coaching, and decision support. That’s why AssetPlus focuses on empowering distributors with tech tools, rather than cutting them out of the value chain entirely.

As cofounder Awanish Raj recently noted, while consumers might seek quick answers from AI tools like ChatGPT, the desire for human interaction and personalized insight remains strong—a complement to, not a substitute for, advisor expertise.

 Expansion Plans: PMS and Global Access

With its new capital, AssetPlus plans to roll out Portfolio Management Services (PMS) and enable access to global investment opportunities through GIFT City within the next six months, expanding beyond its core mutual funds and insurance offerings.

These initiatives aim to make the platform a more comprehensive wealth management ecosystem for both distributors and end-investors, positioning AssetPlus as a multi-asset, multi-channel provider in India’s rapidly evolving financial landscape.

 Conclusion: A Wealthtech Story of Scale Through Human-Plus-Tech

AssetPlus’s ₹175 crore funding round is more than just a capital injection—it’s a validation of a hybrid wealthtech strategy that blends technology with trusted human advice. At a time when retail investors increasingly seek guidance amid market complexity, and India’s fintech ecosystem prizes scalable solutions, AssetPlus stands out as a company building both depth and reach in the wealth management sector.

By powering distributors with technology and expanding into new products and geographies, AssetPlus is not just digitizing investing—it’s democratizing financial advice for millions of Indian households.