How WhatsApp Can Help D2C Brands Unlock Business Growth

    With over 2.24 Bn active users globally, Facebook-owned Whatsapp is one of the most popular communication applications worldwide. Research shows that in India, an average WhatsApp user uses this messaging app for more than 21 hours every month for various activities.  With its API connector, multimedia capabilities, and end-to-end encryption ensuring data protection and safety,…

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      How WhatsApp Can Help D2C Brands Unlock Business Growth

      With over 2.24 Bn active users globally, Facebook-owned Whatsapp is one of the most popular communication applications worldwide. Research shows that in India, an average WhatsApp user uses this messaging app for more than 21 hours every month for various activities.  With its API connector, multimedia capabilities, and end-to-end encryption ensuring data protection and safety,…

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        IPL & Instagram’s Cricket Betting Problem

        It would be hard to miss the IPL even if you wanted to. Pretty much all ad spending and marketing by the large companies is geared towards this annual extravaganza, and nowhere is this more apparent than on Instagram. Given this spotlight, cricket content naturally ranks high on social media algorithms in India. If you…

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